Project: Matcha Snob
About the Brand: Began as a shared obsession between two friends who powered through calculus with a matcha in hand, at nearly every café in Los Angeles. What started as a study ritual grew into a mission: to connect matcha lovers everywhere. Matcha Snob is a concept community where enthusiasts can discover, rate, and recommend matcha from around the world
Scope: Brand Identity, AI-assisted logo creation, launch copywriting, and social campagin
Goal: Build and insider-feeling brand for matcha lovers that blends tech culture with ceremonial calm
Primary Logo
Secondary Logo
Brand Slogan + Launch Visuals
#SipRateRepeat
A simple, rythmic slogan reflecting Matcha Snob’s philosophy — slow living with digital flair.
Established a recognizable visual icon and playful visuals that communicate energy and sophistication. Defined a shareable slogan and tone that resonate with Gen Z wellness consumers.
Launch Giveaway Concept
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Launch Giveaway Concept *
Connected by matcha
This giveaway celebrates community engagement. The glowing circuitry represents digital connection, while the heart seal symbolizes unity through the shared ritual of matcha. Users were invited to download the app and share their favorite cafes for a chance to win a $100 gift card — turning the act of discovery into a shared, gamified experience.